Is your Realtor® a prospector? I don’t mean a gold digger, but the kind of agent who systematically looks for business everyday. In real estate language Prospecting is also called Lead Generation and it is at the very heart of selling homes. Prospecting is actively looking for buyers and sellers. One of the main prospecting activities is phone work, calling people every day about real estate. It is not uncommon for active successful agents to contact thirty to fifty people a day! Another favorite form of prospecting is “door knocking.” This consists of walking a neighborhood and talking with people about real estate. “Farming” is another popular form of prospecting. There are many kinds of farming but it consists of focusing on a geographic area or a specific clientele. Mass mailings are not usually considered Prospecting, its Marketing and there is a big difference. Marketing is passive; the agent just waits for the phone to ring. There is no question; you want an agent who is actively talking with people everyday, actively looking for people who want to sell or buy homes. When you start working with an agent make sure you ask what kind of prospecting that Realtor® does. You don’t want a gold digger… you want an active Prospector!
There are so many events going on in Fresno & Madera county durin
"Working with Jennifer Martin and her entire team in order to sell my home and
find a new home was a great experience! They were warm, friendly, helpful
and very responsive to the many questions and concerns I had throughout the
process. I felt like I was well represented and could trust them completely.
There is a definite feeling of family in working with Jennifer and her team. I
took comfort in knowing that Jennifer and her team have so much real estate
experience and could handle any challenge that arose.
Having never sold a home before, and not knowing what to expect, I could not
have been more pleased with the outcome. Both the purchase and sale of my
home were handled very efficiently. I would highly recommend Jennifer Martin
and her team for all your real estate needs.
Working with Gene O’Brien at Platinum Mortgage was also an absolute pleasure.
Gene makes you feel like he is advocating for you and you feel like a friend
instead of a customer."